Profit With Purpose: A Consult With Teneshia Jackson Warner
Very few individuals can boast about working hand and hand with certainly one of the worldвЂ™s many familiar business owners. Advertiser Teneshia Jackson-Warner can proudly feature her success rubbing arms with, perhaps, the absolute most effective hiphop Mogul, Russell Simmons.
Founder and CEO of Egami asking Group, her company is an award-winning, woman-owned, NMSDC and WBENC certified minority marketing company devoted to connecting brands to metropolitan and multicultural customers via inspirational platforms. She actually is is a multifaceted, skilled business owner that is the writer associated with the book, вЂњProfit With Purpose: A MarketerвЂ™s Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences.вЂќ
It’s the book that is first be posted on multicultural вЂњPurpose-Driven advertisingвЂќ and Teneshia does take time out of creating multicultural marketing techniques to speak with BlackEnterprise.com.
BlackEnterprise.com: just just exactly What led you down this road to your position that is current and business you began?
Teneshia Jackson- Warner: I initially began along the path fueled by a need to align my profession and passion. At that time, my job had not been satisfying and I also had a formidable feeling I was suppose to do with my life that I was not doing what. So, my very very first project myself was to assess my strengths and passions and then work to find opportunities in that space that I gave. That journey led me personally to Egami that is founding Consulting and in addition later on working exceedingly close with Russell Simmons at RUSH Communications.
Everyone knows that the audience that is multicultural the something nowadays, just what drove one to concentrate on this kind of area of the vast market available and what exactly are your objectives on what the viewers may or may well not develop?
Several of my initial very first tasks included me personally working closely with Russell SimmonsвЂ™ RUSH Communications. A lot of these initial jobs primarily involved the consumer that is urban; which range from the вЂGet Out the VoteвЂ™ Campaign, up to a literary initiative entitled, вЂHip Hop Reader.вЂ™ These jobs served as an automobile for the corporate sponsor brands in order to connect with metropolitan consumers. After taking care of jobs that primarily centered on metropolitan customers, we expanded our reach to multicultural audiences including African People in the us, Hispanics, Asians and much more. Offered multicultural audiences take target in order to become the newest bulk in US by 2042, we comprehended forex trading will end up more and more attractive to business businesses seeking to stay competitive in a quickly changing market.
Along with your business, Egami Consulting Group, what exactly are a few of the things youвЂ™ve achieved and that have you caused?
We now have won awards that are several Egami and therefore are actually honored and proud to possess accomplished this since the marketplace is messy and these prizes prove which our work sticks out through the audience.
We formed a partnership that is strategic the worldвЂ™s 3rd biggest communications company, MSL Group, a Publicis Groupe international engagement company and then we act as the variety advertising partner to MSLGroup. Together we now have delivered client that is award-winning for leading brands such as for example P&G Bounty and My Ebony is gorgeous, Verizon Wireless, Hennessy, Heineken, Dasani, General Motors, Western Union and KFC.
We have additionally won a few company honors including the coveted Black Enterprise Rising Star 40 and Under in 2012, plus in 2010, I happened to be identified by the system Journal 40 Under 40 honor for U.S. African-American achievers. VarietyBusiness.com has ranked Egami one of the Top 500 Variety organizations for 2012. In ’09, as a testament to your prowess that is collaborative received an ADCOLOR most effective Partnership (MVP) Award celebrating agencies that partner to provide innovate methods to their particular companies and community.
Egami has worked with quantity of various brands including:
Procter & Gamble: My Black is breathtaking Campaign Verizon Wireless: вЂ“ VZW Small company Empowerment Series вЂ“ Ebony History Month Program -Г‚ on a daily basis when you look at the lifetime of a History manufacturer вЂ“ Hispanic Heritage Month вЂ” Dia De Tus Suenos.
Hennessy: The launch of Hennessy 44, a portion of arises from sales creatingГ‚ scholarships with Thurgood Marshall.
Procter & Gamble: Bounty
The aforementioned promotions just represent several of the most campaigns that are recent.
Just exactly just What inspires you to receive up within the early morning to accomplish everything you do?
IвЂ™ve connected the dots between my purpose that is personal and, therefore every day personally i think that my journey has meaning. We donвЂ™t glance at my time to time as вЂworkвЂ™ by itself but rather We have a look at every day as my chance to provide the planet with my set of skills. Not just does that act as my motivation however it brings me personally joy and satisfaction.
YouвЂ™ve written book, вЂњProfit With Purpose:Г‚ A Marketers help Guide to Deliver Purpose-Driven Marketing Campaigns to Multicultural Audiences.вЂќ Just what will people gain from looking over this?
A) Whether a brandname supervisor, a CEO, a student, or business owner, all of us must believe that our everyday lives have meaning inside our activities that are day-to-day. Revenue having a function will allow you to realize that purpose whether on your own, your business, your brand name, or your strategy. Significantly more than that, the guide delivers a framework for inspiring passion for the purpose in your company, and methods for interacting your function prompted message towards the outside worldвЂ“your current and customers that are future.
B) An understanding of simple tips to put during the center of each and every company choice. The book describes exactly exactly how this method will result in better choices, greater brand name value, prompted and engaged employees, and clients that are faithful and turn enthusiastic advocates. And right right right hereвЂ™s the most readily useful partвЂ“all of these advantages will induce long-lasting earnings and sustained share-holder value in the long run.
C) Profit With Purpose additionally functions as helpful information for managers who will be prepared to start the duty of creating their companies around factors that increase beyond these products they manufacture or even the solutions they offer. Revenue with Purpose provides instructive samples of just how brands such as for example P&G, Verizon, and Moet Hennessy have actually turned multicultural, purpose-driven, advertising techniques into winning promotions, international brand name understanding, and yes, tremendously lucrative growth that is long-term. Teneshia guides you through the entire process of finding your cause after which developing the alliances it is important to share your commitment and passion with other people.
D) An understanding of just how to leverage marketing that is purpose-driven a fruitful and crucial technique for linking with multicultural customers, specially those that genuinely believe that your organization does not care particularly about them. Usually, the most readily useful approach to bridging this gap would be to determine a reason that counts for them, purchased it and embrace it, and then commence to share that passion.
That is this book targeting?
A CEO https://nationaltitleloan.net/payday-loans-nh/, a student, entrepreneur and/or business executive as noted above, this book is a great read for a brand manager.
Seek to essentially determine what matters to your customers вЂ” their values, their interests, their hopes for future years. ItвЂ™s through this knowing that you are able to serve that is best them. The key phrase here is вЂserveвЂ™ them not вЂsellвЂ™ to them. The brands that are getting it right with multicultural consumers have adopted a serving mindset and are looking to enhance the lives of these consumers not just sell to them.Г‚ This is the basic fundamental of purpose driven marketing as noted in Profit with Purpose.
Whenever does the guide launch and just just what plans can you have with the guide?
The guide launched November 1, 2012 and it is offered at Amazon.com. With the launch of this guide, we have been hosting an intimate prizes supper, вЂњThe Purpose Awards Dinner,вЂќ November 13 th in ny. The supper shall salute brands, people, companies and visionaries which can be residing on function and impacting the planet.
In February 2013, EGAMI is establishing a signature platform called вЂњThe Dream ProjectвЂќ made to equip present and aspiring business owners, creatives, and people whom dare to dream with tools to simply take their current concept and/or brand placement to your next degree. Dream Project will introduce by having a 2-day conference/symposium held in Atlanta вЂ“ Feb. 2013.
I shall begin providing brand new keynote and workshop sessions. Including, Key basics to cause Driven advertising workshops for brands along with a Discover Your Brand Purpose vision board session that is creative present and aspiring business owners.
Will there be anything else youвЂ™d like to express, any final terms of knowledge?
We encourage all of which can be reading thisвЂ¦brand supervisors, pupils, business owners in order to connect the dots in the middle of your brand and/or your personal function as well as the requirements of these which you searching are to serve вЂ” that intersect point is where miracle occurs!